AI and fintech: How Innovation Helps Finance Companies?

AI and FinTech

Innovation is the force driving the financial sector’s success, growth, and sustainability. Similarly, companies are leveraging AI in the fintech industry to collect, analyze and manage data from multiple sources to provide valuable insights. Thus, solving financial problems, offering increased security to customers, making better decisions, and increasing the efficiency of financial companies, among others. 

Perhaps you are asking how is AI used in fintech; this article is for you. This article will cover how AI and fintech are helping finance companies and changing the financial sector with innovation and disruptive technologies. Furthermore, if you are interested in knowing how to create a fintech app, we recommend reading the guide by EPAM Anywhere Business.

AI and fintech: how innovation helps finance companies

The financial sector stands out for its high degree of innovation, particularly with the adoption of artificial intelligence. The fintech market proves that this innovative technology will be around for a long time. Furthermore, AI applications in fintech are revolutionizing the financial world today, especially with the way these applications are helping financial companies to overcome the difficulties they encounter while providing day-to-day services. The ways AI-driven innovation is helping finance companies are discussed below. 

Improved customer service

Fintech and artificial intelligence have proved helpful in automating customer support in two major ways, thus leading to improved customer service and relationship management. The first is AI-powered personalized banking apps. These apps make it possible for financial companies to advise customers so they can achieve their financial goals, and track income and expenses, among others. 

Secondly, AI-based fintech allows finance companies to use AI-powered chatbots to quickly answer customer questions and improve customers’ overall experience with their products and services. Furthermore, chatbots help reduce the workload placed on finance companies’ call centres, thus freeing up workers’ time to focus on more urgent and complicated matters, leading to a better banking experience.

AI-powered chatbots that learn on the fly, might be very helpful with customers’ claims. These technologies can even provide human-like experiences.  

Better decision making

AI for fintech allows finance companies and their customers to make better, more accurate, informed decisions. For example, customers can use data visualization tools to gain clearer pictures of their current situation and make wiser financial decisions. Similarly, finance companies can make better AI data-driven management decisions based on machines’ recommendations after data analysis instead of human experts. Investments and exchanges might become even simpler with AI tools. 

Increased security

Arguably, fraud is one of the biggest issues finance companies face today. However, increased security through fights against fraud and money laundering is one of the most important benefits of AI in the fintech industry. Through innovative AI tools and technologies, finance companies can now prevent fraud by analyzing data and training algorithms to help improve their ability to recognize fraudulent claims and activities and tackle them immediately. 

AI tools can help with identity theft and fraudulent activities, and recognize unusual financial operations. By implementing AI tools financial organizations can seem more trustworthy to their clients. 

Churn prediction

Another innovative use of artificial intelligence in fintech is customer churn prediction. This involves using historical data by finance companies to gain insight into customer data. How does this insight help? First, finance companies can predict the potential preference shift of their loyal customers and address any issue of concern. Furthermore,  it becomes easy for finance companies to make informed and data-driven decisions that will retain loyal customers and prevent them from turning to competitors. 

These include individual and business customers. Banks can offer better pricing and service conditions. More comfortable rates and partnerships. 

Reduced operational cost and risk

Errors have serious repercussions and can cause irreparable reputational damage. As a result, financial services providers will go to any length to reduce the risk of errors in their daily operations, even reducing human interactions. Therefore, the adoption of AI-powered tools and techniques helps to achieve risk reduction and achieve increased accuracy.

Furthermore, artificial intelligence in fintech enables finance companies to reduce the number of workers involved as AI-driven tools are used in place of humans. This leads to a reduction in operational costs, and the savings can be redirected to business development. However, financial companies must note that artificial intelligence cannot replace the value of a handshake. Signing up new clients is better when there is face-to-face contact rather than communicating with a bot. 

Assistance in the management of cryptocurrencies

It’s evident that sooner all later all the banks will start supporting major cryptocurrencies. Working with these assets requires AI involvement as well. Exchanges and deals are not possible without AI support. With the right, AI tools implementation banks can provide new ways of service in the cryptocurrency area. Predication of changes to the cryptocurrency cost with the help of AI might allow banks to gain more profits with the use of their assets. 


This article has discussed how AI and fintech are helping finance companies in terms of innovation. Furthermore, we can deduce that AI in the fintech industry is used for several purposes, with a few mentioned above. However, one thing is certain: AI applications in fintech drive automated innovation, and there will continue to be an increase in automation because of the significant potential benefits, such as expanding skills, reducing costs and improving customer experience. Moreover, AI is mandatory when financial institutions decided to enable cryptocurrency management for their clients.

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