Every time someone talks about making an online website/project profitable, invariably, the first thing that comes to mind is Google AdSense. And while there’s nothing particularly wrong with that – after all, it continues to be the world’s largest advertising network – based on the assumption that there’s no better option than AdSense.

The advertising technology industry is highly volatile and it’s no exaggeration to say that Google has competitors who are out to get their money’s worth.

Making the decision to determine which advertising platform, or even which combination of ad networks are suitable for your website may seem complicated but it is necessary to determine which ones generate the most revenue for you. It’s a decision that needs to be weighed up, but when you finally figure it out, you’ll see that it’s well worth the effort.

Here is a selection of the 10 best alternatives to Google Adsense that you should check whether you are an editor (webmaster or blogger) or an advertiser (get more for less).

Public-Ideas – Affiliation Platform

Public-Ideas or Public-Idees is one of the largest affiliate platforms in Europe. Founded in France, Public-Ideas is a network of affiliates with offices in different countries.

One of the main features of Public-Ideas is that they have a large number of well-known campaigns, which is very important because it is much easier to attract visitors to the advertising campaigns. And even if you happen to be running a campaign on other media (television, for example), you can benefit from it.

Public-Ideas also stands out for the good relationship they establish with the affiliate. They have a very professional team capable of solving any doubts or problems that may arise.

• Pricing model: CPA, CPL, CPC, CPD
• Minimum traffic required: None
• Available countries: Campaigns in more than 50 countries.

TradeTracker – Affiliate Platform

TradeTracker is a company founded in the Netherlands and is one of the largest affiliate platforms in Europe. It has a very good reputation as a marketing company in the Netherlands. They have now expanded to many countries in Europe, including Spain, where they already have more than 300 active campaigns.

At TradeTracker you will find multiple advertisers each with their own payment model. CPL (Cost per Lead) will remunerate for the subscriptions or registrations received from the advertiser, CPA (Cost per Action) will pay money when a sale happens. CPD (Cost per Download) will pay you for each download (e.g. from Apps), widely used if your traffic comes from mobile devices.

The main features of TradeTracker are:

1. TradeTracker is a very easy to use platform to start an affiliate program.
2. The software developed to compute everything is unique.
3. The link technology is unique.
4. It has exclusive advertisers and a large network of publishers to promote the campaigns.

• Pricing model: CPA, CPL, CPC, CPD
• Minimum traffic required: None
• Available countries: Campaigns in more than 50 countries.

Revenue Hits – Display ads

Revenue Hits uses contextual advertising technology and geographic targeting to deliver higher revenues for its publishers across different types of properties, such as websites, mobile sites, plug-ins, widgets, toolbars, and more.

It serves over two billion ad impressions every day with a 100% Fill Rate in all geographic regions.

In addition to print ads, Revenue Hits also allows publishers to monetize their website using text ads, pop-ups, applications, widgets, XML Channels and other custom formats.

• Pricing model: CPM, CPA, CPL, CPC, CPD
• Minimum traffic required: None
• Available countries: Campaigns in all countries

PropellerAds – Display ads

PropellerAds offers banner ads in all standard sizes, such as 728 × 90, 300 × 250, 160 × 600, 120 × 600, and more, in addition to on-click and in-banner video ad formats. If ads are placed strategically, a CPM of $2.1 can be expected for US or UK traffic.

They have 3,000 active campaigns worldwide and perform manual checks to eliminate all dangerous and suspicious advertisers to ensure high ad quality.

Publishers get the ability to get 100% monetized inventory, on-time payments, a personal account manager and a detailed real-time statistics panel.

• Pricing model: CPM, CPA, CPL, CPC, CPD
• Minimum traffic required: None
• Available countries: Campaigns in all countries

Zanox – Affiliation Platform

• Pricing model: CPA, CPL, CPC, CPD
• Minimum traffic required: None
• Available countries: 50 countries including Spain

Adf.ly – URL shortener

Adfly is a link shortener with integrated interstitial ads. The remuneration is based on a CPM (Cost per Mille) system. It is one of the first shorteners to use this advertising system to benefit his publishers, but there are now many other platforms that use this system. These advertising portals have been successful because of their simplicity (any user can actually use them without having to be a webmaster or blogger) and right now they have many tools available to automate the process. Adf.ly has over two million users and is available in Spanish.

In terms of payment rates, Adf.ly has the highest CPM rates for a Link Shortener. At the moment the CPM (Cost per Mile) in Spain is around 2.44$ on average. Visits from mobile devices are priced higher and reach $4.36 for a user’s first visit and $3.2 for the next visit.

• Compensation Model: CPM
• Minimum traffic required: None
• Available countries: Campaigns in all countries

BidVertiser – Display ads

BidVertiser is a platform very similar to Google AdSense that offers some news about this service. Like this one, it has a network of advertisers and websites whose interests converge. A user can register with BidVertiser by filling in their personal details and then the company’s servers send them a code to their email address, which they must place on their website.

BidVertiser uses PayPal as a payment method, so you can use this platform to collect payment. Unlike other services, such as WordAds or AdSense, the minimum fee for requesting payment is only $10.

In this case the user charges for each click made on an ad. However, your revenue can be increased if this click ends up counting as a conversion, i.e. if the visitor who clicked completes the desired action, either by making a purchase or by registering.

• Compensation model: CPM, CPC
• Minimum traffic required: None
• Available countries: Campaigns in all countries

PopAds – Pop-Ups Ads

PopAds is a company exclusively dedicated to the management of Pop-Ups and Pop-Unders Ads, being a true specialist in the sector and offering the highest CPM (Cost per Mille) rates. Operating since 2010, it is currently ranked 236th out of Alexa.

The interface of your website is very easy to use and intuitive, and allows you, among other things, to control in real time the statistics of our campaigns of the different websites or blogs where we have inserted PopAds. It has a very low minimum payment of only $5 which is very easy to obtain and can be collected through Paypal or Payza. Another advantage is that it allows all types of web pages, from warez pages to pages with adult content.

• Compensation Model: CPM
• Minimum traffic required: None
• Available countries: Campaigns in all countries

ShareASale – Affiliation Platform

ShareASale is one of the world’s oldest and most popular affiliate platforms with marketing services for its affiliates. Founded by Brian Littleton, current CEO of the company 15 years ago, it has become one of the largest and most reputable affiliate platforms worldwide. This is because it has one of the largest dealer networks and currently offers more than 2500 dealers and continues to add to its offer.

This provides affiliates (or publishers) with many opportunities to increase the profitability of their project, which together with the multiple promotion tools offered, makes Shareasale an excellent choice for monetizing blogs and websites.

• Compensation model: CPM, CPA, CPC
• Minimum traffic required: None
• Available countries: Campaigns in all countries

Ouo.io – URL shortener

Ouo.io is another Hong Kong registered link shortener that is becoming increasingly popular. One of the most outstanding things about this shortener, in addition to its careful aesthetics, are the high CPM rates it offers its users. And unlike other shorteners like Adf.ly, they not only pay for the first visit of the same user or IP in 24 hours, but also the following ones. The rates of payment in ouo.io per thousand visits are:

• United Kingdom USD $2.5
• United States USD $2
• Norway, South Africa and Finland at USD $1.83
• Poland USD $1.78
• Sweden USD $1.74
• Australia, Ireland, New Zealand and the Netherlands at USD $1.65

These are all the countries indicated in the payment rate tables, and for the rest of the countries, the rates are also very high, being $1.5 per thousand visits. This makes it very interesting for sites that receive visitors from many parts of the world.

• Compensation Model: CPM
• Minimum traffic required: None
• Available countries: Campaigns in all countries